A female basketball coach coaching young girls on the court, with two male players on either side, all wearing red and black uniforms promoting the Perth Wildcats and Perth Lynx teams in an indoor gymnasium.

Rio Tinto’s "Into" campaign

The campaign highlights Rio Tinto's commitments to cutting-edge technology, renewable energy, local jobs, community sports like basketball, and progressive family policies. the campaign celebrates the determination, creativity, and community partnerships that shape the region.

Creative agency - VML

A family at a table, with a mother wearing a Rio Tinto shirt reading a book with a young child on her lap, and a father smiling and preparing food. The table has toys, food, and drinks. The background has a brick wall and a plant.
Three people in high-visibility work shirts standing in a reddish-brown field, engaging in a conversation against a clear blue sky. One person is speaking and gesturing with hands, while the others listen. The logo 'Rio Tinto' appears in the upper right corner.
A collage of three images with the Rio Tinto logo at the top of each. The first image shows a family sitting at a table in a cozy indoor setting, with children and adult smiling and playing with toys. The second image depicts a group of people relaxing by the water with a city skyline in the background, under a large tree. The third image features a robotic machine on a construction site next to railway tracks, with a worker in safety gear standing nearby.